This was posted on the Red user forums by the company's founder Jim Jannard-
The primary advantage to RED is REDCODE. Compressed RAW at over 23.976 fps. This is a core invention of RED that's full effects have not been seen yet. The secondary advantage of RED is our sensor program. Some could argue that this is number one. Mysterium "Monstro" is a sensor program that pushes the envelope past anything on the horizon. It will go into Epic, and another camera aimed squarely at the DSLR market. Epic ships with Mysterium-X and has a free upgrade to Monstro. Scarlet has been talked about extensively. It is a 3K, 120fps camera with a built-in 8X zoom that starts at 28mm (full frame still 35mm) wide angle. The T-stop will be "at least" as published. We have a couple of other "tricks up our sleeves". The important message is that we are just getting started. JimWhich is very interesting coming right on the heels of Nikons release of the D90 which can shoot 720p HD video.
